BioBioChile is the first medium in Latin America to join technology and communication giants such as adobe, Twitter and The New York Timesto fight disinformation through CAI, a powerful open source technology for digital content that is widely supported in the US and Europe.
Disinformation and “fake news” are becoming a growing problem for democracies and societies around the world. With millions of messages being published every second on different platforms, knowing whether a text, image or video is real can make the difference between accusing someone of being unfair, supporting or rejecting a cause, determining voting intentions, inciting violence and , in extreme cases, endanger people’s lives.
While some media outlets try to verify the authenticity of information as quickly as possible, this approach requires aiming for a system that allows anyone to see the origin and changes made to any photograph, video or other digital content before it is uploaded. up version.
Under this assumption, the Content Authenticity Initiative (CAI) was born, which seeks to create an open standard between hardware, software, social networks, advertising agencies and media companies to digitally “sign” the content and put the data in the hands of the public. necessary to determine whether the information was fabricated or manipulated, possibly maliciously, to distort the truth.
Originally launched by technology company Adobe, social network Twitter and US newspaper The New York Times, it now has 800 members worldwide, from the likes of Microsoft, Qualcomm, Nvidia, Nikon, Reuters, Associated Press, BBC, The Washington Post or The Wall Street Journal.
Faithful to its commitment to truth with our auditors and users, which has allowed it to be recognized for 6 consecutive years as the most credible media in Chile by The Reuters Institute and Oxford UniversityBío Bío announces its commitment to CAI, which is the first communication medium in Latin America to adopt this technology.
“In the 56 years of our media’s existence, we have always had our independence and the trust our viewers have in our news at the center. As technology advances and opens up increasingly sophisticated uses for working with content, we welcome initiatives like CAI that provide users with a simple mechanism to certify its authenticity,” he explains. Nibaldo Mosciattipress representative of Bío Bío Communications.
CAI uses an encrypted security protocol that displays the content history to the user by clicking on an icon. If it has been tampered with, it will show you the changes that have been made. The standard is free and open, and any technology or content provider who wants to help protect their users can participate.
From New York Santiago Lyondirector of promotion and education at CAI, expressed his pleasure to have BioBioChile as a new partner, opening the field in Latin America.
“We welcome BioBioChile to the Content Authenticity Initiative (CAI) community and look forward to working together to combat misinformation by implementing this innovative technology, which will put in the hands of the public the information they need to assess the credibility of content.” ” he said.
“We are pleased that a leader in mainstream journalism in Chile is the first such partner to join our campaign to garner support in Latin America for this initiative, which already has 800 partners worldwide,” concluded Lyon.
BioBioChile It is currently the most widely read Chilean media on the Internet, according to the ranking of the consulting firm Similarweb. In August 2022, it recorded 60.3 million visits, certified by Google Analytics.