(Corrects the name of “Generatio Amazing” manager Nasser Al Khori)
New York, September 20. Qatar shared on Tuesday at the Concordia summit in New York some of the knowledge it has gained over a decade of preparations for the 2022 World Cup with the aim of being a “model” for the next host countries.
“We want to support future nations to be inspired and use Qatar as an example. We not only organized this 30-day tournament, we went beyond that. Our legacy started from the first decision-making,” Nasser Al Khori, the company’s general manager. “Generation Amazing”, a program of cultural transformation through football of the Arab Country’s Handover and Heritage Committee.
LEGACY OF THE WORLD CUP
The expert pointed out, among other things, the human, social or infrastructural legacy that this sporting event will leave Qatar and that this was something that was taken into account from the beginning so that it leaves its mark on the emirate, which will organize in November and December the World Cup of football .
“One of the most important (legacies) is sustainability, the stadiums are very sustainable. We also have a plan for the stadiums that will close after the World Cup. There is a stadium that is very unique, we call it the Lego Stadium, which will be completely dismantled after the World Cup ,” Al Khori said.
Since the start of the Concordia Summit, which is being held within the framework of the United Nations General Assembly on Monday, various representatives of the country have participated through discussions and round tables.
On Tuesday, Hassan Al Thawadi, Secretary General of the Organization and Heritage Committee and responsible for the management of the FIFA World Cup in Qatar, stamped his signature on the association agreement between Concordia and the Qatari committee.
Along with US Olympic medalist Ibtihaj Muhammad, Al Khori assured that “the role of women in terms of empowerment through sports” is something that organizers will take into account when transforming Qatar.
Wednesday, the final day of the Concordia summit, will also feature a roundtable on sports diplomacy and development.
“We want to share some of our best practices in terms of organizing a major sporting event like the 2022 FIFA World Cup in Qatar, but also (sharing) how the major sporting event can be used to spread our legacy, whether it’s social impact, to workers, to reforming labor market and welfare or sustainability,” he added.
As for the stereotypes people may have of Qatar, Al Khori said the best way to really get to know the country is by visiting or watching the World Cup.
“There are many misconceptions and stereotypes that need to be broken. I think watching the World Cup is the only way to do that, people need to visit us and we invite everyone to come and see who we are to get to know the Arab culture,” said he.
THE SCIENCE OF BEHAVIOR
Another ground-breaking technology that will be used at this year’s World Cup and could be key to future sporting events is behavioral science to create what is known as a ‘choice architecture’.
Dr. Fadi Makki, who participated in one of the panels of the event on Tuesday, explained to Efe that people do not always act rationally and that this science, which is used in sociology, politics and economics, helps to map the decisions that people make. take
“One of the things we are going to work on is to make sure that the healthy food that will be available is actually the right choice in the right options,” said the model doctor. EFE