THE ERROR OF JOIOSA. A new fast food chain is coming to the vicinity of the Finestrat shopping street. This is Popeyes, which has been installed in front of Martínez and Sanz, already in the municipality of Vila Joiosa. Its opening is scheduled for next August 31, as the brand is promoting through its social networks. This would be the first opening in the Alicante region, following its foray into the rest of the Community, especially with last year’s increase in the Valencia region.
The brand was born in 1972 in Louisiana and combines Cajun and Creole cuisine. Fifty years later, it has more than 3,600 restaurants worldwide, according to the company itself. It wasn’t until 2019 when they arrived in Spain, and they say they are betting on a local product by buying chicken from Spanish farms in Catalonia, Navarre and Castilla y León.
The expansion of Popeyes in Spain is owned by Restaurant Brands Iberia, which was born in 1981 with the opening of its first Burger King franchise restaurant in Benidorm. Now it has become the one with the most establishments outside of Madrid, achieving a total investment by the brand of four million euros, which is added to the 86 million invested in the territory.
Likewise, Restaurant Brands Iberia integrates the license as the master license for Spain and Portugal of the Burger King brand, the chain of Canadian restaurants Tim Hortons; and the aforementioned Popeyes.
With the opening of this new fast food place, the commercial area of Finestrat continues its expansion after installing numerous brands of the style a few meters away: this is the case of Taco Bell, Foster’s Hollywood, McDonald’s or Burger King at the same time street. Therefore, it confirms the attractiveness of the shopping street, making it the main leisure area in the area for the search of international companies.